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God’s Plan

What we do

We make good something you can see.

Four formats, one idea: stop waiting and do something practical for someone else. With dignity, with joy, and always together.

Vendors and shoppers at Tirana's New Bazaar
A hand offering a bunch of gerbera daisies to someone
Vendors and shoppers at Tirana's New Bazaar

Format 01 · Groceries covered

Your groceries are covered.

The format that started it all. We walk into neighbourhood shops, wait at the checkout and, at the moment of paying, say: 'Today it's on us.' The reactions are some of the most beautiful we've ever seen — laughter, happy tears, hugs between strangers.

  • Every week in a different shop
  • Together with local neighbourhood stores
  • Anyone can suggest a shop
A hand offering a bunch of gerbera daisies to someone

Format 02 · The challenge

The €10 Kindness Test

A simple challenge that turns anyone into part of the movement. With €10 you can buy flowers for a neighbour, bread for a family, a coffee for someone on an early shift. Then you challenge two friends. That's how good becomes contagious.

  • Open to anyone, anywhere
  • Share it with #BashkëBëjmëMirë
  • Challenge two friends to keep the chain going
A grandmother hugging her granddaughter tightly

Format 03 · The big surprise

A surprise that changes everything.

Sometimes a small gesture isn't enough. A renovated room for the kids, the tools to start a new job, a laptop for a student who dreams of university. We choose these moments together with the community and prepare them carefully — so the surprise is joyful and useful for years.

  • Suggested by the community
  • Prepared with respect and privacy
  • Help that lasts, not just for a day
The GOD'S PLAN van on a mountain road

Format 04 · On the move

The GOD'S PLAN Van

The van is our home on wheels. It fills up with groceries, flowers, school bags, tools and volunteers, and goes where nobody usually goes. From city neighbourhoods to mountain villages — wherever it stops, time stops for a little kindness.

  • A new route every month
  • Cities, villages and the coast
  • Follow the van live on social

How we do things

01

Dignity before everything

Nobody is a 'case'. We ask before filming and only show what people want to share.

02

Practical, not symbolic

Groceries, rent, a school bag, a repair. Help you can feel from day one.

03

Joy is part of the plan

Doing good doesn't have to be sad. Surprise, laughter and real human connection.

How it works

Three steps. Anyone can do them.

GOD'S PLAN isn't only about what we do. It's about what we all do, together.

  1. 01

    Notice

    See someone who could use a little help.

  2. 02

    Show up

    Do something practical. Small or big — but real.

  3. 03

    Pass it on

    Let that act of good inspire someone else.

Be part of it

You don't have to change the world. Start with one person.

One meal. One grocery basket. One school bag. One unexpected act of kindness. Small actions become something bigger when people do them together.

A young woman with arms raised above the sea at the Llogara Pass
Children dancing hand in hand at a mountain festival